This is Justin Haley. Justin Haley is a NASCAR Cup series driver who has started driving for the number 51 Rick Ware Racing Ford for the 2024 season. Haley has a long history in the sport, and with that long history comes a long history with sponsors. For the 2024 season, Haley is bringing along the long-time sponsor of his, Fraternal Order of Eagles, as a primary sponsor for multiple races.
Fraternal Order of Eagles has been a part of NASCAR for over ten years at this point, sponsoring multiple different racecars, race teams, and drivers. Throughout all those years, FOE has demonstrated great and consistent brand identity that makes their cars instantly recognizable out on track. In the past two years, however, they have pivoted away from their recognizable four band stripe design and into something totally different. While there is nothing wrong with the new design, I felt like it had lost its classic and recognizable element. With that in mind, I decided to create a paint scheme concept for FOE, giving it a unique feel incorporating its brand yellow more into the design while still calling back to the classic design. I also designed a corresponding sponsor media graphic to go along with the new design.
This project allowed me to demonstrate my skills in multiple aspects, including rendering, brand application, graphic design, and media graphics creation.
